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Products

Creatives

Keywords

Elite Program

Fundamentals

Product Research

Funnels

Making Creatives

Facebook Ads

Youtube

Zalo

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Rest Nest

Kids

An inclined baby sleep aid designed to reduce silent reflux symptoms by preventing stomach acid from rising when babies lie flat

Performance

Est Total sales

$48k

Est Daily sales

$1k

5-month traffic

Last month revenue

The 'Why' Chain

Reduce baby's reflux

Baby sleeps peacefully

Parents get sleep

Mental clarity and emotional stability return

Have more time for work and relationship

Current State

  • Baby 2-6 months old, waking every 45-90 minutes screaming inconsolably

  • Relationship with partner strained—snapping at each other, no intimacy

  • Physical symptoms of exhaustion: headaches, brain fog, emotional outbursts

Aspirational Identity

  • Finally sleeps 4-6 hour stretches and wakes up feeling human

  • Someone who enjoys their baby instead of dreading wake-ups

  • A rested parent who can be present, patient, and loving

  • Someone whose relationship with partner survives and strengthens

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