Eye Repair Stick

Men

A topical eye treatment that claims to eliminate eye bags and dark circles naturally within two weeks.

Performance

Est Total sales

$65k

Est Daily sales

$2k

5-month traffic

Last month revenue

The 'Why' Chain

Remove eye bags

Look refreshed and younger

Stop appearing exhausted

Reclaim youthful identity

Confident around friends and partners

Current State

  • Dealing with prominent eye bags and dark circles for 5-15+ years

  • Professional career where appearance impacts perception (meetings, presentations, video calls)

  • Avoided photos at family events, social gatherings, professional headshots

  • Wife or partner has noticed aging, may have commented (gently or directly)

Aspirational Identity

  • The man who looks 15-20 years younger than his actual age

  • Someone people mistake for being much younger—"I thought you were 40!"

  • A professional who looks sharp, alert, and capable in every meeting

  • The husband who surprises his wife with visible transformation


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